CANIDAE Pet Foods Sponsors 2nd Annual CANIDAE California Classic at Toyota Speedway in California

Lucas ExpoLast year, a new stock car event was added to the Toyota Speedway calendar on the Thanksgiving weekend: The CANIDAE California Classic presented by MasterCraft Safety became the second part of a great holiday weekend racing show which features USAC Midgets and Sprint Cars in a race series that goes back to 1934. The CANIDAE Classic fills out the weekend of speed with a new stock car event that's just starting its own tradition with the second running this year.

CANIDAE Natural Pet Food Co. is the title sponsor of the 2nd Annual CANIDAE California Classic in conjunction with Lucas Oil and Toyota Speedway. This year, the Classic fills out the second half of a great racing weekend with super trucks, late models and super late models all competing on Saturday the 26th.

Through the three day racing weekend, CANIDAE will be offering race fans money saving coupons and free samples of its line of healthy and natural dog foods, cat food, and gourmet pet treats.

"There's a strong tradition of holding a very big race over the Thanksgiving weekend in the SoCal area," said Toyota Speedway VP/GM Bob DeFazio. "Our addition of the CANIDAE California Classic to the mix makes Toyota Speedway the place to be for a wide range of serious racers and knowledgeable fans. We're really looking forward to this one."

For tickets, visit or call 626-358-1100.

CANIDAE Pet Foods Sponsors Lucas Oil California Classic at Toyota Speedway

CANIDAE is the title sponsor of the CANIDAE Natural Pet Food Company California Classic Presented by MasterCraft Safety in conjunction with Lucas Oil and Toyota Speedway. Racing will feature the touring pros of the SRL/SPEARS Southwest Tour and the two most popular west coast weekly series, Late Models and Super Late Models, competing in three events, Saturday November 27, 2010 in Irwindale, CA near Los Angeles.

In addition to sponsoring an exciting weekend of short-course racing, CANIDAE has arranged for Fast Friends Greyhound Rescue of La Habra Heights, CA to be present on practice day, the Friday before the races. CANIDAE has supported Fast Friends for many years in their ongoing efforts to find placements for greyhounds in need of a permanent home. Fast Friends will be on hand at Toyota Speedway in Irwindale on Friday, November 26 as race fans come to watch teams practice. Several greyhounds in need of a "forever" home will be on hand for race fans to meet. Fast Friends is a non-profit organization operated by Joyce and Tom McRorie.

Race fans will also be able to come see the CANIDAE Jim Dunn NHRA Top Fuel Funny Car close-up and talk with members of the Jim Dunn Racing crew. Jim Dunn Racing is owned and operated by legendary innovator, Jim Dunn. Having competed with drag racing’s elite for 60 years, Dunn is heralded as one of the most respected car owners and tuners in the entire sport. Recently named to NHRA’s Top 50 drivers list, Jim remains a fan favorite to this day.

Racers will be competing for over $50,000 in prize money. Adding to the excitement is the fact that the Lucas Oil Production Studios will produce a one hour show of the races for broadcast which will air on the Versus Network on December 26th at 4:00pm Eastern Time.

In addition to being the title sponsor of the inaugural California Classic, CANIDAE will provide special "Fast Time" awards for each of the three races, and a generous supply of dog and cat food samples for the race teams and pit areas and to the RV camper area.

General admission tickets to the event are $15 for adults, $12 for seniors, and free for children age 12 and under. Gates will open at 4:00pm on Saturday and racing begins at 7:00pm. The complete event schedule, special ticket packages, TV schedule, purse breakdown, and entry blanks are available on the speedway’s website at


CANIDAE Racing Will Attend the Lucas Oil Off-Road Expo October 9-10 in Pomona, CA

Lucas ExpoCANIDAE Pet Foods and the CANIDAE Racing Team will exhibit at the Lucas Oil Off-Road Racing Series Exhibition on October 9-10, 2010 at Pomona Fairplex in Pomona, California, bringing with them one of their Team CANIDAE Racing Vehicles.

The 2010 Lucas Oil Off-Road Racing Series Exhibition offers fans the greatest collection of off-road companies, parts, equipment, gear, and experts ever assembled in America. From off-road racing to rock crawling, trail riding to sand sports, to motorcycles and ATVs, to camping and adventure travel, enthusiasts have the unique opportunity to meet and talk with the most knowledgeable people in the off-road industry, including the CANIDAE Pet Foods Racing Team.

Race fans and their families are invited to stop by the CANIDAE Pet Foods demo area, where free samples and coupons for the complete line of CANIDAE Pet Foods products including CANIDAE for dogs, FELIDAE for cats, and nutritionally complete Snap-Biscuit and Snap-Bits treats for dogs will be available. All members of Team CANIDAE are dedicated pet lovers who enjoy sharing the CANIDAE message of Responsible Pet Ownership through proper nutrition and care with race fans across the country.

Advance discount tickets are available at O’Reilly Auto Parts / Kragen locations or online at Tickets may also be purchased the day of show at the Fairplex in Pomona. Advance adult tickets are $10, with children under 13 admitted for only $5.

CANIDAE Natural Pet Food Company participates in and supports racing with sponsorship of the NHRA Jim Dunn Funny Car, its own Trophy Truck and world record holding Sand Drag teams, and contingency awards in SCORE, BITD, LOORS, SNORE and MORE. Please visit for more information or to locate an independent pet food retailer near you. CANIDAE Natural Pet Food Company was founded out of love for family, pets, the great outdoors and the philosophy of enjoying and living life to its fullest.

Visit or for more information about the Lucas Oil Off-Road Racing Series Exhibition.


CANIDAE All Natural Pet Foods Pro Pulling Nationals Comes to Wheatland, MO this Saturday

San Luis Obispo, CA (September 7, 2010) - The Lucas Oil Pro Pulling League will make their only appearance of 2010 in Wheatland, Missouri for the CANIDAE Natural Pet Foods Pro Pulling Nationals. CANIDAE Pet Foods, a Lucas Oil Products marketing partner with its own growing list of racing interests that include the NHRA Top Fuel Funny Car of Jim Dunn Racing, the CANIDAE Sand Drag teams and the CANIDAE off road Trophy Truck, is title sponsor on the event taking place at the Lucas Oil Speedway in Wheatland on September 11, 2010.

“Our title sponsorship of this Lucas Oil Products event affords us another great opportunity to share our message of Responsible Pet Ownership and the CANIDAE product line to dedicated motorsports fans and pet owners," said CANIDAE Director of Marketing, Jim Mantych.

Classes taking to the "Diamond of Dirt Tracks" pulling surface at the Lucas Oil Speedway in Wheatland include the Wild E3 Super Modified Tractors, Unlimited Super Stock Tractors, Speedco Pro Modified 4WD Trucks, Rockstar Super Modified 2WD Trucks, and the Pro Stock Tractors. This nationally televised event has quickly become one of the premier and highest paying pulling events in the country. For more information on the top Truck and Tractor Pulling Series in the country, please visit For specific event information or directions to Lucas Oil Speedway please visit or call (417) 282-5984.

Spectator gates will open at 5:00 pm on Saturday, September 11th with the first big pull of the night set to get under way at 7:00. Adult admission at the gate will be just $20 with Seniors and Active Military only $15. Juniors (6-15) will be $5 and Kids 5 and under are always free at Lucas Oil Speedway. Show Your AAA Membership Card at the gate and receive $3 off any Adult or Senior general admission ticket.

Family passes are priced at only $40 for the event, which includes entry for two adults (age 16 and up) and up to three youth (ages 6-15), One Free Slick Track Go-Kart Ride, discounts on kids meals, gift shop merchandise, and funnel cakes.

Lucas Oil Off Road Racing Series to Make CBS Debut – This Saturday – 2pm Pacific

Corona, California (May 3, 2010) - This Saturday, May 8th, the door to door, fender mashing action of the Lucas Oil Off Road Racing Series is making its CBS debut at 5pm Eastern Time, 2pm Pacific. This premier national short course off road racing organization features eight hundred horse powered, purpose built trucks racing door to door on motocross style tracks. Highlighting action from Round Four of the Magnaflow Exhaust Off Road Nationals in Surprise, Arizona, the mile long course at the Speedworld facility features challenging terrain and action at every turn. Carl Renezeder, the defending Champion in both the Pro 2 and Pro 4 unlimited truck classes, faces stiff competition from Rick Huseman, Ricky Johnson, Rob MacCachren with a host of short course off road talent as he races to defend his pair of titles.  

About the Lucas Oil Off Road Racing Series
The Lucas Oil Off Road Racing Series is the evolution of the long standing support of short course racing by Forrest Lucas and Lucas Oil Products. Steeped in the Midwest tradition of short course off road racing infused with a West Coast influence, Lucas Oil Off Road Racing brings intense four wheel door to door action to challenging, fan friendly tracks. Lucas Oil Off Road Racing Series: This is Short Course. For more information please visit

CANIDAE Pet Foods/Geiser Pro 2 Truck to Open Season in Las Vegas Instead of Lake Elsinore Due to Series Venue Change

February 19, 2010 - Jeff Geiser and his CANIDAE sponsored Pro 2 truck team will head to Las Vegas in two weeks for the season opener of the Lucas Oil Off Road Racing Series... [read more]

CANIDAE All Natural Pet Foods Teams Up with Lucas Oil Products

February 1, 2010 - Today it was announced that CANIDAE All Natural Pet Foods has aligned itself in a marketing partnership with Lucas Oil Products and the far reaching motorsports properties that fall under the Team Lucas umbrella. No stranger to motorsports marketing, CANIDAE will add to its already impressive list of racing interests that include the NHRA Top Fuel Funny Car of Jim Dunn Racing, the Rockstar Energy Suzuki CANIDAE Pro Supercross and Motocross Team, CANIDAE Sand Drag teams and the CANIDAE Pet Foods off road Trophy Truck and Class 6 Truck.

"This connection with Lucas Oil Products provides us with the opportunity to share our message of Responsible Pet Ownership and the CANIDAE product line to the national and worldwide audience that is passionate about motorsports and their pets. Each of these individual series that Lucas Oil oversees provides unique and exciting racing and we can't wait to be a part of it," said CANIDAE Director Scott Whipple, himself a sand dragster record holder and co-driver of the CANIDAE Pet Foods Trophy Truck.

This comprehensive program will provide CANIDAE with a full slate of national grass roots racing event programming and on-site activation opportunities to complement their high profile motorsports endeavors. Along with fielding teams in many of the involved series, CANIDAE will be the Official Pet Food of the Lucas Oil Off Road Racing Series, Lucas Oil Pro Pulling League, Lucas Oil Late Model Dirt Series, Lucas Oil ASCS Sprint Car Dirt Series and the Lucas Oil Drag Boat Racing Series.

Visit the Lucas Oil Series Websites for more information:

"All of the folks at CANIDAE share our enthusiasm for racing," said Lucas Oil Products Executive Vice-President Bob Patison. He continued, "We are delighted that they see the wide ranging marketing opportunities that are created with this partnership and we look forward to working with them side by side to accomplish their goals."

About Lucas Oil Products
Founded in 1989 by Forrest and Charlotte Lucas, Lucas Oil Products, Inc. has established itself as one of the fastest-growing lubrication product lines in the consumer automotive aftermarket, featuring a line of engine oils, greases, gear lubes and problem-solving additives. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the number one selling fuel treatment and additive products manufacturer in America and Canada. Lucas Oil Products has long been directly involved in the American racing industry at all levels through multiple vehicle sponsorships and racing events.

For more information about Lucas Oil Products, please visit

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